Thursday, April 11, 2013

Dumex Dugro 5 Power Nutri Official Launch

After I attended the Media Launch of Dumex Dugro Fruit & Veg last year, my Faaz has switched his formula milk to Dugro Fruit & Veg. Alhamdulillah, we can see the improvement in his constipation problem as compared to the previous formula milk he had. I know that I can trust Danone Dumex, afterall it is known as a specialist in child nutrition products. :)

This year, I was invited by Nuffnang again for another launching of Dumex Dugro product; it was the Dumex Dugro 5 Power Nutri. As a mommy, of course I looked forward for this event, I was curious to know what does 5 Power Nutri means and what benefits it has for growing up children like my Faaz.

The event was held yesterday, at Mid Valley Megamall. I was the first blogger to arrive, and actually I arrived at the same time with the emcee for the event, the famous host/actress; Ms. Yasmin Hani. She is beautiful in person, friendly and chatty! :) The stage was cheerfully decorated with Dumex Dugro official colors; green and red. Nice! :)

View at the AEON Big's Entrance of MidValley Megamall.

 Snapped a photo before the event started..hihi :)

Had my refreshment while waiting for the launching to start..

At 2.30pm sharp, the official launching started with a speech by Ms Toni Brendish, the Managing Director of Danone Dumex (Malaysia) Sdn. Bhd. According to Ms. Toni Brendish, Danone Dumex enhanced the existing core range by creating functional variants instead of mere flavours to add to the nutritional goodness of these products.

The Regular variant now comes with Vitamin C, to aid iron absorption from food while the Honey Date variant is infused with real date extracts and it is rich in  Vitamin B complex. The Chocolate Strawberry variant on the other hand is enhanced with real strawberry extracts and is rich in Vitamin A, C and E (good for the skin!! :) . FYI, the Regular and Honey Date flavours are formulated with 0% sucrose while the Chocolate Strawberry variant has 30% lesser sucrose compared to previous chocolate variant.

As soon as her speech ended, Ms. Toni Brendish then officially launched the 5 Power Nutri by "cracking" an egg replica in front of the stage. With that, Danone Dumex also launched the Dumex Dugro 5 Nutri video. 

Ms.  Toni was about to crack the egg...

Tadaaaaa! the 5 Power Nutri Launched!

What are the 5 Power Nutri? Well, it is actually  the top 5 developmental priorities in growing-up children;

1) Brain development
2) Bone development
3) digestion
4) immunity
5) vitality 

Isn't it awesome to know that Dumex Dugro has products that covered all the essential aspects of nutrition needed by our growing-up kids?!

The 5 Power Nutri!

The event went on by the speech of Danone Dumex's Senior Marketing Manager, Mr. Korula Chandy followed by Dumex Dugro 5 Power Nutri TVC. The Q&A session then took place before ended by refreshment to the guests. Adressing to one of the question, the 5 Power Nutri also available to Dumex Dugro Fruit & Veg as well as Dumex Dugro Multigrain products. Hurray! :)

Mr. Korula Chandy giving his speech

Yasmin Hani addressing questions during Q&A session.

During the refreshment session, I got the chance to taste Dumex Dugro with Honey Date variant and it tasted good! It certainly my favourite among 3 variants, for its' taste as well as the fact that the combination of honey + date is known as part of the good and recommended food in Islam. Plus point! :)

Mr. Milkman that served me milk with style! Hihi :)


Part of the refreshment. Nyums!

There was also a photobooth at the launching area and most of the guests took the chance to pose with props given. It was fun!! I tried it twice; one was alone, earlier before the launch started and another with dear blogger friend, Sha. We got to bring back the printed version of the photo as the keepsake. Cool! :)


Miss Nadine, alone. sooo awkward :P

My personal pick! :)

Me and Sha in action. Ada geng baru best!! :D

During the event, I got the chance to meet and greet other bloggers as well. It was nice to meet them all, some are very famous in the blogging world and yet they are humble and friendly. It made me shy. Hihi :) As usual, we also took some photos with each other and before I left for home, I managed to have a chat with Hani and took another photo with her. Hihihi :)



Oh, did you notice the tag that I wore during the event? It's not an ordinary tag, it's actually a USB flash drive. Cool, isn't it? Thanks Danone Dumex! :)


By the way mommies, Dumex Dugro 5 Power Nutri is now available at all leading supermarkets and hypermarket nationwide, priced at RM24.10 (900g), RM18.20 (650g) and RM10.30 (350g). 

In conjuction with the launch, Danone Dumex will be organizing a roadshow on 6-7, 13-14, and 27-28 April as well as 4-5 May and 25-26 May 2013 at leading supermarkets and hypermarkets nationwide. For more info, visit So heads on to the roadshow to let your children taste the new improved variants and perhaps, you can switch their formula milk, for good :)



mommyNadia said...

Weee cepat update, good job Nad!

Faaz pun minum Fruit & Veg? Same like Adam. Yes, Alhamdulillah, tak pernah face constipation prob. Terlebih ada plak, sekali sehari buang air besar! =)

Did you tried the milk yesterday?Yg extract honey and kurma tu ok tak flavor dia? The Mamil yg I pergi tu, mahal you susu dia *case jrg beli susu mahal kan hahaha* The first fm manufacturer yg consider to put dates extract kan, thumbs up. Mamil tu pun ada.

Thot to gv try for Ryan jugak lah..=)

sha said...

baguslah..Faaz pun suka susu Dugro ye! good one.. yg penting dia serasi kan?

ishamizu said...

Good info too. Tp izu dah lama tak beli FM. Last beli masa Iris kot tu pon dia tak nak, so lepas2 tu just kasi susu kotak Dutch lady strawberry je hehe..Zafri lg la tak minum FM lgsg, izu tgh berkira-kira nak ceraikan dia dgn breastmilk ni since dia dah 2 thn yesterday tp tatau la bila..kesian plak ..huhu said...

hai Nadia. tak sempat nak borak2 hari tu.

nice to meet u :)

Nadine said...


Haha, update cpt sblum I pegi teambuilding for 3days 2nite. I was sure that by Sunday I will be flat. Betul pun :P

I think u missed out kot in the blog, yup I've tried it out, sedap! not too sweet, just nice! :) bwklah ryan pegi one of the roadshow, bleh taste sample for free :)

Nadine said...


Yesza, yg penting sekali serasi :)

Nadine said...


Bestnya lah kan, tak perlu nak fikir susu mana nak bagi ur kids! mommy's milk is the best!! :)

Nadine said...

Cik Laili,

Nice meeting you too! :)

Azi said...

hi nadine..
Slm kenal. Nice to meet u too..
Lupa nk bergmbr sama ritu :..

dyana "his other half" said...

yeay, hadif memang minum dumex honey since 1.5yrs. CD mix him with pediasure. Kat rumah pediasure, kat school dumex honey.

patut last February masa nak g beli honey dah takde, ada honey dates je. CD ingatkan honey dah habis so CD beli je la honey dates sbb pikir even better ada dates kan. rupanya it's the enhanced version of honey.